About Cansumer

Our story

Have you ever searched online for product recommendations only to find:

  • US websites
  • Only US brands
  • Products that are only available in the US
  • Pricing in US dollars

We have.

That is why Cansumer was created – to provide the best independent and Canada-focused product recommendation service by finding the best products available in Canada, helping Canadians save time, money and reduce the stress of shopping and promoting Canadian stories and businesses. We take pride in delivering honest, transparent, accurate, and unbiased product recommendations and guides to our readers.

Who are we?


I’m Alex and I’m the founder of Cansumer. I’m a consumer rights advocate, serial entrepreneur and educator.

For over 10 years I’ve been creating consumer-focused online resources, and in 2018 I started this website to help other Canadians find the best gear and save time and money.

Every time I’m about to purchase something that costs more than a few dollars, I obsessively research the best options, put all of their prices, features and ratings into a spreadsheet and compare them side-by-side to ensure they:

  • accomplish what they’re supposed to,
  • are a long-term solution (ideally for life), and
  • are the best value for money available.

This can drive my family nuts as I typically take much longer to make an “optimized” purchasing decision. I’m not an expert in every topic published (that’s where our writers come in!), but I enjoy finding the greatest products to make life easier, more fun and more productive for the over 80,000 people who visit this website every month.

I have a bachelor’s degree in electrical engineering from Queen’s University, have run my own business for over 10 years and currently reside just outside the GTA.

When not in the office, I can usually be found somewhere outdoors hiking or camping in a provincial park.

Why us?

The mission of Cansumer is simple: we want to help you discover, research and select the best products and services that meet your needs, desires, and budget. We are constantly analyzing reviews, exploring new products and updating guides to ensure our recommendations are always as accurate and helpful as possible. We do the due diligence to save you the time and stress it takes to find the best and focus on what’s best, rather than what’s new.

We take your purchases very seriously – so every review is as thorough as we can make it. If you ever want more information on a product, please leave a comment and we will definitely get back to you with our thoughts!

About us

100% Canadian-owned and operated, Cansumer is an independent, unbiased list of the best companies and gear available to Canadians who want to save the time and stress of figuring out what to buy and where to buy it.

Cansumer’s mission is to help Canadians find the best products and services.

Cansumer’s vision is to make Canada’s marketplace transparent, fair, safe and sustainable by educating, engaging and empowering consumers.

Detailed product & service reviews

Our recommendations are made through vigorous research, interviewing, testing and analysis by our team of subject-matter experts, researchers and writers. In addition to our own expertise, we include data from the best editorial sources around and pore over customer reviews to find out what matters to regular people.

We look for what we think is best for most people. We don’t look for the top-of-the-line, overpriced gadget loaded with junk features; we aim to recommend items that are of high enough quality to warrant the price, but not items that cost more for extra features you’ll rarely use.

We pick the things that will fit best into the lives of everyday Canadians who are shopping for it. These are the same gadgets we’d recommend to our friends and family, and the same things we’d buy for ourselves.

Consider us a best-of list for everyday things; a curated gallery filled with only useful, quality objects; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.

See: Our Research Methodology

We promote Canadian stories

Canada is consistently ranked as one of the best countries in the world to live in thanks to our democracy, rights and freedoms and emphasis on equity. We want to celebrate and support our position in the world and do our part by documenting and highlighting our culture, stories, knowledge and businesses.

Whenever possible, we focus on listing local Canadian businesses instead of large, international corporations who happen to serve your area. Local businesses often provide better, more personal service than the big guys. They know their area, their customers and truly care about them.

In addition, we point out Canada-owned/made products and services in our buying guides by marking them as:

  • “Product of Canada” (product is at least 98% Canadian content as per Competition Bureau guidelines)
  • “Canada Made” (product is at least 51% Canadian content as per Competition Bureau guidelines)
  • “Canadian Owned” (product is at least 51% Canadian owned)
  • “Canadian Company” (incorporated in Canada)

Unbiased and 100% free

As an independent business, we are free from external control and influence. We do not have (and will never have) any direct financial relationships with any of the companies mentioned on our site and businesses and brands cannot pay to be mentioned or influence their reviews.

We have not taken on any outside investment (we are bootstrapping), so we have no investors or shareholders to answer to. Instead, we answer to what we consider our stakeholders: our readers, our communities and the natural environment.

We pride ourselves on following rigorous editorial standards. We maintain a strict separation between the editorial process by which products and services are evaluated and the development of financial relationships by the business team. Writers are never made aware of any financial relationships prior to making their picks and the business team has no influence over the resulting scores and rankings.

All the information we provide is and always will be completely free. Like many other websites and services, Cansumer uses ads to make money which allows us to provide Cansumer.ca free to readers.

If readers choose to buy a product we recommend as a result of our research, analysis, interviews, and testing, our work is often (but not always) supported through an affiliate commission from the retailer when they make a purchase. If readers return their purchases because they’re dissatisfied or the recommendation is bad, we make nothing.

There’s no incentive for us to pick inferior products or respond to pressure from manufacturers—in fact, it’s quite the opposite. We think that’s a pretty fair system that keeps us committed to serving our readers first.

The most important thing to us is the trust we have from readers. If we were to recommend something because we are biased or lazy, readers like you wouldn’t support our work.

See: Our Advertising Disclosure

We’re user-friendly

We strive to offer complete coverage for every company, product and service we list. This means providing in-depth buyer’s guides, an extensive selection of individual brand and model reviews to help you narrow down your choices, as well as research-based guides covering each topic from all angles.

For every product and service there is a specific set of key factors that matter to consumers. For each product we review, we outline how it performs on each one of its key factors. We then summarize our findings in a table or chart to make it easy to quickly compare the alternatives. Many of these factors such as pricing and availability are subject to constant change so we revisit our guides on a regular basis to ensure the information is up to date.

Whenever possible, every price or dollar figure you see on this site is in Canadian Dollars (CAD) so you can quickly compare prices without having to look up the conversion rate. In cases where a product is only available in USD, both the USD amount and a conversion to CAD are provided for easy reference.

Get in touch

We want to hear from you! Whether you want to recommend a product, file a complaint, or make a suggestion to help us improve, please drop us a line or follow us on:

You can reach us with the information below:

Email: notes@cansumer.ca

Phone: 1 (855) 918-3390

Logos & badges

If your business’ product or service is selected by us, you can link our logo or badge on your website and social platforms.


Affiliate Disclosure

Some of the links on this product review site are affiliate links. That means that if you click on the link, and it takes you to a site where if you buy the product, we may receive a small commission – and it doesn’t cost you anything.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.ca. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Learn more about how we make money

Privacy Policy

We are dedicated to protecting the privacy of readers. Because user privacy is our top priority, we proactively embed privacy into the development and curation of our services.

At any time, all users – regardless of geographical location – can make a data subject access request. In doing so, users can access, delete, restrict, or correct all personal information that they have shared with us.

Learn more about our Privacy Policy

Terms of Use

Our content is for informational purposes only and is not intended to be a substitute for professional advice or services. Always seek the advice of qualified professionals with any questions you may have regarding legal, financial or medical decisions. The statements on this website have not been evaluated by the Canadian Food Inspection Agency, Health Canada, Financial Consumer Agency of Canada or any other government agency.

Note: All products, including those we review and recommend, may be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements by Health Canada’s recalls and safety alerts and U.S. Consumer Product Safety Commission for recalls that may be related to the products you purchase.

Learn more about our Terms of Use