Who are we?
100% Canadian-owned and operated, Cansumer is an independent, unbiased list of the best companies and gear available to Canadians who want to save the time and stress of figuring out what to buy and where to buy it.
Cansumer’s mission is to help Canadians find the best products and services.
Cansumer’s vision is to provide answers to all of Canada’s questions.
We do the due diligence to save you the time and stress it takes to find the best.
Detailed product & service reviews
We look for what we think is best for most people. We don’t look for the top-of-the-line, overpriced gadget loaded with junk features; we aim to recommend items that are of high enough quality to warrant the price, but not items that cost more for extra features you’ll rarely use.
We pick the things that will fit best into the lives of everyday Canadians who are shopping for it. These are the same gadgets we’d recommend to our friends and family, and the same things we’d choose for ourselves.
Our recommendations are made through vigorous research, interviewing, testing and analysis by our team of subject-matter experts, researchers and writers. In addition to our own expertise, we include data from the best editorial sources around and pore over customer reviews to find out what matters to regular people.
Consider us a best-of list for everyday things; a curated gallery filled with only useful, quality objects; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.
See: Our Research Process
We promote Canadian stories
Canada is consistently ranked as one of the best countries in the world to live in thanks to our democracy, rights and freedoms and emphasis on equity. We want to celebrate and support our position in the world and do our part by documenting and highlighting our culture, stories, knowledge and businesses.
Whenever possible, we focus on listing local Canadian businesses instead of large, international corporations who happen to serve your area. Local businesses often provide better, more personal service than the big guys. They know their area, their customers and truly care about them.
In addition, we point out Canada-owned/made products and services in our buying guides by marking them as:
- “Product of Canada” (product is at least 98% Canadian content as per Competition Bureau guidelines)
- “Canada Made” (product is at least 51% Canadian content as per Competition Bureau guidelines)
- “Canadian Owned” (product is at least 51% Canadian owned)
- “Canadian Company” (incorporated in Canada)
We’re 100% free and unbiased
No pay to play. Businesses and brands cannot pay to be listed and all the information we provide is and always will be completely free. Like many other websites and services, Cansumer uses ads to make money which allows us to provide Cansumer.ca free to both customers and businesses.
We pride ourselves on following rigorous journalistic standards and ethics. We maintain a strict separation between our commercial operations and our testing and editorial operations – our recommendations are always made entirely by our editorial team without input from our business team, and our writers and editors are never made aware of any business relationships prior to making their picks.
If readers choose to buy the products we recommend as a result of our research, analysis, interviews, and testing, our work is often (but not always) supported through an affiliate commission from the retailer when they make a purchase. If readers return their purchases because they’re dissatisfied or the recommendation is bad, we make nothing.
There’s no incentive for us to pick inferior products or respond to pressure from manufacturers—in fact, it’s quite the opposite. We think that’s a pretty fair system that keeps us committed to serving our readers first.
The most important thing to us is the trust we have from readers. If we were to recommend something because we are biased or lazy, readers like you wouldn’t support our work.
Cansumer strives to offer complete coverage for every company, product and service we list. This means providing in-depth buyer’s guides, an extensive selection of individual brand and model reviews to help you narrow down your choices, as well as research-based guides covering each topic from all angles.
For every product and service there is a specific set of key factors that matter to consumers. For each product we review, we outline how it performs on each one of its key factors. We then summarize our findings in a table or chart to make it easy to quickly compare the alternatives. Many of these factors such as pricing and availability are subject to constant change so we revisit our guides on a regular basis to ensure the information is up to date.
Whenever possible, every price or dollar figure you see on this site is in Canadian Dollars (CAD) so you can quickly compare prices without having to look up the conversion rate. In cases where a product is only available in USD, both the USD amount and a conversion to CAD are provided for easy reference.
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