Black Friday is on Friday, November 26, 2021 in both Canada and the US. It is held on the day after the US Thanksgiving federal holiday which is the fourth Thursday of November every year. Cyber Monday will be on Monday, November 29, 2021.
Below you will find some of the best deals available as well as the start and end dates for the online sales at 150+ retailers in Canada. We’ll be updating this guide LIVE, so if you want to keep track of the latest and greatest deals, be sure to bookmark this page!
Contents
150+ most popular Black Friday retailers in Canada
The following are the most searched-for retailers in Canada based on search engine data, sorted by category:
| Retailer | Popularity | Start | End | Discount (up to) | Category | Includes |
|---|---|---|---|---|---|---|
| Lululemon | 9,900 | Nov 25 | 30% | Apparel | Select tights, pants, shorts, joggers | |
| Roots | 4,400 | Nov 25 | Nov 28 | 25% | Apparel | Almost everything |
| Nike | 3,600 | Nov 15 | 29% | Apparel | Select shoes, sportswear | |
| Canada Goose | 2,900 | None | None | Apparel | Their official store never has any sales or discounts. Check re-seller Nordstrom. | |
| Zara | 1,900 | Nov 25 | 40% | Apparel | Select coats, boots & vests | |
| Mark’s | 1,900 | Nov 25 | Dec 1 | 70% | Apparel | Select winter boots, jackets and apparel |
| Aritzia | 1,900 | Nov 24 | 50% | Apparel | Select items | |
| Knix | 1,600 | Nov 24 | 50% | Apparel | Select bras, leggings and underwear | |
| Patagonia | 1,300 | None | None | Apparel | Web specials only. Stopped Black Friday sales to encourage folks to spend the day outdoors | |
| Adidas | 1,300 | Nov 16 | 40% + 10% logged in | Apparel | Select shoes, bras, hoodies, joggers | |
| Simons | 720 | Nov 22 | Nov 28 | 2x pts | Apparel | Sitewide |
| H&M | 590 | Nov 26 | Nov 26 | 20% | Apparel | Sitewide |
| North Face | 590 | Nov 25 | Nov 28 | 40% | Apparel | 200+ jackets, tops, pants |
| Mackage | 480 | None | 40% | Apparel | Select styles | |
| American Eagle | 480 | Nov 25 | 30% | Apparel | 500+ tops, PJs, dresses | |
| Old Navy | 480 | Nov 15 | 50% | Apparel | Select pajamas, sweatshirts, hoodles | |
| Uniqlo | 390 | None | Apparel | |||
| SSENSE | 390 | Nov 25 | 50% | Apparel | Wide selection | |
| Gucci | 320 | None | Apparel | |||
| La Vie en Rose | 320 | Nov 26 | Apparel | Select intimates | ||
| Under Armor | 320 | Nov 16 | 40% | Apparel | Select hoodie, boxers, pants | |
| Nordstrom | 320 | Nov 15 | Nov 26 | 67% | Apparel | Select apparel, accessories |
| Urban Outfitters | 260 | Nov 26 | Nov 26 | 25% | Apparel | Sitewide* |
| La Senza | 260 | Nov 25 | 30% | Apparel | Sitewide | |
| Moose Knuckles | 260 | Nov 25 | Nov 29 | 30-40% | Apparel | Select styles |
| Victoria’s Secret | 260 | Nov 24 | 40% | Apparel | Select PJs, robes & panties | |
| Gap | 210 | Nov 23 | Nov 27 | 40% | Apparel | Sitewide |
| Reitmans | 210 | Nov 17 | Apparel | Daily deals | ||
| SHEIN | 210 | Nov 16 | 75% | Apparel | Select dresses, coats, sweatshirts | |
| Eddie Bauer | 170 | Nov 18 | 50% | Apparel | Select jackets, shirts and pants | |
| Joe Fresh | 140 | Nov 25 | Nov 28 | 25% | Apparel | 150+ apparel, accessories |
| Hollister | 140 | Nov 22 | Nov 29 | 40% | Apparel | Sitewide* |
| Ardene | 110 | Nov 24 | Nov 28 | 50% | Apparel | Wide selection |
| Banana Republic | 110 | Nov 24 | Nov 27 | 40% | Apparel | Select sweaters, dresses, jackets |
| SAXX Underwear | 90 | Nov 25 | 20-40% | Apparel | Sitewide* | |
| Bluenotes | 50 | Nov 25 | Nov 28 | 75% | Apparel | Sitewide |
| Lacoste | 50 | Nov 25 | 40% | Apparel | Sitewide* | |
| RW&CO | 50 | Nov 24 | 40% | Apparel | Select sweaters | |
| tentree | 50 | Nov 24 | 50% | Apparel | Select pants, shirts & jackets | |
| Abercrombie & Fitch | 50 | Nov 22 | Nov 29 | 30% | Apparel | Sitewide* |
| Harry Rosen | 40 | Nov 24 | 40% | Apparel | ||
| PrettyLittleThing | 10 | Nov 26 | 50% | Apparel | Sitewide | |
| Tilley | 0 | Nov 24 | 30% | Apparel | Select jacket, sweaters, hats | |
| Frank & Oak | 0 | Nov 22 | Nov 28 | 30% | Apparel | Sitewide |
| DUER | 0 | Nov 22 | 40% | Apparel | Almost everything | |
| Sheertex | 0 | Nov 15 | 60% | Apparel | Sitewide | |
| Dyson | 1,900 | Nov 25 | Dec 2 | $150 | Appliances | Vacuum, styler, fan |
| Coast Appliances | 20 | Nov 24 | Dec 2 | 30% | Appliances | Select appliances |
| Michael’s | 210 | Nov 24 | Nov 27 | 60% | Arts & Crafts | Wide selection |
| Urban Decay | – | Nov 26 | 50% | Beauty | 30 eyeshadow, mascara, makeup | |
| Nyx Cosmetics | – | Nov 26 | Nov 28 | 30% | Beauty | Sitewide |
| Kerastase | – | Nov 26 | Free gifts | Beauty | ||
| Biotherm | – | Nov 24 | 25% | Beauty | Sitewide | |
| Kiehl’s | – | Nov 24 | Nov 28 | 25% | Beauty | Sitewide |
| Aveda | – | Nov 24 | 25% | Beauty | Select items | |
| Sephora | 2,400 | Nov 26 | Nov 29 | 50% | Beauty | Bestsellers |
| Bath and Body Works | 720 | Nov 22 | Nov 27 | Buy 3 get 3 | Beauty | Select soaps, candles, body care |
| Lush | 590 | Nov 26 | Beauty | Select bath bombs | ||
| London Drugs | 590 | Nov 25 | 50% | Beauty | ||
| Yves Saint Laurent | 70 | 20% | Beauty | Select perfume, lipstick | ||
| Deciem | 50 | Nov 1 | Nov 30 | 23% | Beauty | Sitewide |
| It Cosmetics | 30 | Nov 25 | Nov 29 | 25% | Beauty | Sitewide |
| Clinique | 30 | Nov 24 | 30% | Beauty | Sitewide | |
| 401 Games | – | Nov 26 | Nov 26 | 10% | Books & Games | Sitewide* |
| Indigo | 1,000 | Nov 24 | Nov 28 | 40% | Books & Games | Select books, toys and gifts |
| Book Outlet | 90 | Nov 15 | 25% | Books & Games | Sitewide | |
| Le Creuset | 390 | Nov 26 | 25% | Cookware | Sitewide* | |
| Williams Sonoma | 30 | Nov 24 | 50% | Cookware | Select items | |
| Zwilling | 10 | Nov 15 | $350 | Cookware | Select knives, pots, pans | |
| Prime Cables | – | Nov 24 | 70% | Electronics | Select cables, stands & mounts | |
| Best Buy | 27,100 | Nov 15 | Nov 28 | 60% | Electronics | Select headphones, TVs, laptops. “Black Friday Price Now” |
| Apple | 3,600 | Nov 26 | Nov 29 | ~10-15% | Electronics | Apple Gift Card with purchase |
| The Source | 1,600 | Nov 25 | Dec 1 | 50% | Electronics | Select controllers, headphones and mice, TVs |
| Canada Computers | 1,300 | Nov 12 | 25% | Electronics | Select laptops, RAM, monitors | |
| Visions | 1,000 | Nov 25 | Dec 1 | 80% | Electronics | Select TVs, soundbars, headphones, appliances |
| Dell | 1,000 | Nov 15 | 30%/50%/29% | Electronics | Select laptops, monitors, PCs | |
| Newegg | 590 | Nov 22 | Nov 27 | 42% | Electronics | Select monitors, towers, power supplies |
| Lenovo | 480 | Oct 18 | Dec 6 | 66% | Electronics | Select laptops, monitors & tablets |
| Samsung | 390 | Nov 16 | Dec 2 | Electronics | Select phones, tablets, smartwatches | |
| Memory Express | 320 | Nov 20 | Nov 29 | Electronics | Select CPUs, MOBOs, RAM | |
| Bose | 260 | Nov 18 | 45% | Electronics | Select headphones and earbuds | |
| Microsoft | 170 | Nov 26 | $500 | Electronics | Select laptops, tablets, gaming accessories | |
| HP | 170 | Nov 16 | 55% | Electronics | Select laptops, monitors, printers | |
| Bentley Leathers | – | Nov 26 | 60% | Fashion | Wide selection of luggage | |
| Kits | – | Nov 26 | $99 off, 15% off | Fashion | Glasses, contacts | |
| Mr Big & Tall | – | Nov 24 | 40% | Fashion | Select outerwear | |
| Tip Top | – | Nov 24 | 50% | Fashion | Select outerwear | |
| Coach | 1,000 | Nov 17 | 60% | Fashion | Select totes, crossbody bags, backpacks | |
| Michael Kors | 390 | Nov 16 | Nov 26 | 75% | Fashion | Select bags, backpacks and crossbodys |
| Fossil | 210 | Nov 16 | 40% | Fashion | Select watches, bags, wallets | |
| Godiva | – | Nov 24 | 50% | Food | Select chocolates, gifts | |
| David’s Tea | 260 | Nov 26 | 50% | Food | Select tea | |
| HelloFresh | 170 | Nov 22 | Nov 30 | $150 | Food | Meal kits |
| Maritime Madness | 0 | Nov 16 | Nov 21 | 20% sitewide, 30% code: BTBF | Food | Sitewide |
| IKEA | 2,400 | Nov 26 | Nov 29 | 25% | Furniture | As-is used/returns/floor models products |
| Leon’s | 1,600 | Nov 25 | Dec 1 | 50% | Furniture | Select sofas, mattresses, |
| The Brick | 880 | Nov 26 | Nov 29 | $1100 | Furniture | Select big screen TVs |
| Structube | 590 | Nov 26 | 25% | Furniture | All rugs | |
| Article | 210 | Nov 15 | Nov 29 | 35% | Furniture | Select tables, chairs and sectionals |
| Wazo Furniture | 0 | Nov 15 | Nov 28 | 30% | Furniture | Sitewide |
| GameStop (EB Games) | 1,600 | Nov 19 | Nov 29 | 75% | Gaming | Select video games |
| Steam | 720 | Nov 24 | Dec 1 | 75% | Gaming | Select video games |
| Nintendo | 480 | Nov 24 | Nov 30 | Gaming | Select Nintendo games | |
| PlayStation | 210 | Nov 19 | Nov 29 | 60% | Gaming | Select PS4/PS5 video games |
| Green Man Gaming | 30 | Nov 24 | Dec 1 | 70% | Gaming | PC video games |
| Shopper Plus | – | Nov 26 | 20% | General | Sitewide | |
| Walmart | 9,900 | Nov 25 | Nov 28 | 50% | General | 1000+ |
| Canadian Tire | 5,400 | Nov 25 | Nov 28 | 70% | General | Select tools, appliances, tires |
| Hudson’s Bay | 4,400 | Nov 26 | 70% | General | Wide selection | |
| Amazon | 4,400 | 55% | General | Amazon Devices | ||
| Costco | 3,600 | Nov 22 | Dec 5 | 50% | General | Select items |
| Wayfair | 2,400 | Nov 16 | 80% | General | Select furniture, rugs, lighting and decor | |
| Aosom | 10 | Nov 1 | 12% | General | Sitewide | |
| Ray Ban | 90 | Nov 24 | 50% | Glasses | Sitewide | |
| EyeBuyDirect | 70 | Nov 24 | GOGO + 25% | Glasses | Select glasses, sunglasses | |
| Sunglass Hut | 30 | Nov 24 | 50% | Glasses | 2000+ | |
| Gymshark | 880 | Nov 18 | 70% | Health & Fitness | Select shirts, joggers & tanks | |
| Perfect Lens | – | Nov 24 | Nov 30 | 20% + 2x pts | Health & Wellness | Sitewide |
| Clearly | – | Nov 24 | 80% frames, 40% lenses | Health & Wellness | Select frames & lenses | |
| Saje | 320 | Nov 25 | 20% | Health & Wellness | Sitewide | |
| Zenni Optical | 30 | Nov 15 | $25 | Health & Wellness | Sitewide | |
| Well.ca | 10 | Nov 24 | Nov 29 | 50% | Health & Wellness | 1000+ |
| Shopper’s Drug Mart | 10 | Nov 20 | Nov 21 | Health & Wellness | Select items | |
| Umbra | – | Nov 25 | Nov 28 | 60% | Home Furnishings | 150+ items |
| SelectBlinds | – | Nov 24 | Nov 24 | 55% + 10% if >$500 | Home Furnishings | Sitewide |
| Bed Bath & Beyond | 320 | Nov 16 | 50% | Home Furnishings | Select rugs, appliances, bedding | |
| Bouclair | 170 | TBA | Home Furnishings | |||
| West Elm | 110 | Nov 24 | Nov 29 | 40% | Home Furnishings | Wide selection |
| Pottery Barn | 90 | Nov 24 | 40% | Home Furnishings | 1000s | |
| Crate & Barrel | 90 | Nov 24 | 50% | Home Furnishings | 1000s of items | |
| Linen Chest | 70 | Nov 15 | 50% | Home Furnishings | Select kitchen, bedding and decor | |
| Vitruvi | 50 | Nov 21 | Nov 29 | 30% | Home Furnishings | Sitewide |
| Home Depot | 2,900 | Nov 25 | Dec 1 | 40% | Home Improvement | Select power tools, equipment and home supplies |
| Lowe’s | 720 | Nov 15 | 50% | Home Improvement | Select items | |
| Rona | 590 | Nov 17 | 50% | Home Improvement | Select tools, equipment | |
| Blue Nile | – | Nov 24 | Nov 28 | 50% | Jewelry | Select rings, earrings, necklaces |
| Mejuri | 880 | Nov 24 | Nov 29 | 20% | Jewelry | Purchases $150+ |
| Swarovski | 720 | Nov 21 | Nov 30 | 25% | Jewelry | Select items |
| Pandora | 590 | Nov 24 | Nov 28 | 30% | Jewelry | Sitewide* |
| Peoples Jewellers | 0 | Nov 15 | 50% | Jewelry | Select jewelry | |
| Lovehoney | 0 | Nov 17 | Nov 30 | 60% | Misc | Select lingerie, toys |
| Long & McQuade | 320 | Nov 26 | Nov 28 | $100 | Music | 300+ instruments, equipment |
| Cosmo Music | 110 | Nov 25 | Nov 29 | 15% | Musical Instruments | 150+ speakers, equipment, microphones |
| 123ink.ca | – | Nov 24 | 60% | Office | Select cartridges | |
| Staples | 2,400 | Nov 25 | Nov 26 | 50% | Office | Select office chairs, writing supplies and laptops |
| PetSmart | 320 | Nov 25 | Nov 28 | 50% | Pets | 1000+ food, treats, toys |
| The Mobile Shop | – | Nov 24 | Nov 29 | 300,000 pts | Phones & Plans | Phones & plans |
| Telus | 3,600 | Nov 18 | Phones & Plans | Bring in your old phone to get new phones at low monthly fees | ||
| Rogers | 2,900 | Nov 16 | Phones & Plans | Trade in iPhone 11 for iPhone 13 $5/mo for 24mo | ||
| Fido | 2,400 | Nov 17 | Phones & Plans | 12GB, ultd Canada-wide T&T – $50/mo x 9mo, $40/mo x 15mo | ||
| Bell | 1,600 | Nov 18 | Phones & Plans | 20GB of data for $80/mo | ||
| Koodo | 880 | Nov 25 | $100 | Phones & Plans | 12GB, ultd Canada-wide T&T – $40/mo x 24 months | |
| Shaw | 480 | Nov 24 | Phones & Plans | |||
| Freedom Mobile | 480 | Nov 21 | Phones & Plans | |||
| Virgin Mobile | 480 | Nov 17 | Nov 29 | 50% | Phones & Plans | 12GB, ultd Canada-wide T&T – $50/mo x 9mo, $40/mo x 15mo |
| SaskTel | 210 | Nov 25 | Phones & Plans | Save $10/mo for 12 months | ||
| Videotron | 210 | Nov 16 | Nov 29 | Phones & Plans | ||
| Public Mobile | 30 | Nov 17 | Dec 1 | Phones & Plans | 2GB bonus | |
| Plant Collective | 0 | Nov 15 | 50% | Plants | Plants, succulents | |
| Foot Locker | 880 | Nov 24 | 25% off $149 | Shoes | 1500+ shoes & apparel | |
| Vans | 390 | Nov 25 | Nov 29 | $25 off $100 | Shoes | Sitewide |
| Puma | 260 | Nov 24 | 50% | Shoes | Sitewide* | |
| SoftMoc | 260 | Nov 24 | 30% | Shoes | Select boots, slippers & sneakers | |
| Timberland | 260 | Nov 24 | 20% | Shoes | Select work & winter boots | |
| Aldo | 210 | Nov 25 | 50% | Shoes | 500+ boots, bags and shoes | |
| The Shoe Company | 110 | Nov 24 | 20% | Shoes | Select sneakers & boots | |
| Reebok | 110 | Nov 24 | 50% | Shoes | Select sweatshirts, pants & shirts | |
| Hunter Boots | 70 | Nov 26 | 30% | Shoes | Select boots | |
| Rockport | 70 | Nov 24 | 40% | Shoes | Select shoes and sandals | |
| Vessi | 30 | Nov 6 | 30% +$25 per $110 spent | Shoes | Sitewide | |
| Sleep Country | 170 | Nov 15 | BOGO 50% pillows | Sleep | Select mattresses, pillows and bedding | |
| Endy | 110 | Nov 11 | Nov 28 | 10% | Sleep | Sitewide |
| Silk & Snow | 70 | Nov 22 | Dec 5 | 10% | Sleep | Select mattresses, beds & bedding |
| Casper | 70 | Nov 15 | Nov 23 | $500 | Sleep | Mattress |
| GhostBed | 10 | Nov 18 | Dec 3 | 30% | Sleep | Mattresses |
| Essentia | 0 | Nov 16 | Nov 28 | 25% | Sleep | Mattress & bedroom collection |
| Puffy | 0 | Nov 15 | $300 | Sleep | Select mattresses | |
| Simba Sleep | 0 | Nov 15 | $200 + 10% | Sleep | Select mattresses | |
| Sport Chek | 1,900 | Nov 25 | Dec 1 | 60% | Sports & Outdoors | Select shoes, jackets and apparel |
| Cabelas | 720 | Nov 22 | Nov 26 | 45% | Sports & Outdoors | Select headphones, earbuds, soundbar |
| MEC | 480 | Nov 23 | 55% | Sports & Outdoors | Wide selection of clothing & gear | |
| Golf Town | 390 | Nov 22 | Dec 1 | 50% | Sports & Outdoors | Select apparel, rangefinders |
| Sail | 210 | Nov 10 | Nov 29 | 50% | Sports & Outdoors | Select boots and jackets |
| Columbia Sportswear | 140 | Nov 24 | 50% | Sports & Outdoors | Almost everything | |
| Sporting Life | 110 | Nov 24 | 40% | Sports & Outdoors | Select shoes, jackets and equipment | |
| Atmosphere | 110 | Nov 15 | Dec 1 | 30% | Sports & Outdoors | 1000+ |
| Altitude Sports | 90 | Nov 15 | Nov 26 | 35% | Sports & Outdoors | 9000+ jackets, boots & apparel |
| Pro Hockey Life | 20 | Nov 26 | Dec 2 | 50% | Sports & Outdoors | Select skates, sticks, apparel |
| Running Room | 20 | Nov 24 | Nov 29 | Sports & Outdoors | ||
| Black Circles | 0 | Nov 24 | 15% | Tires | Select tires | |
| Toys R Us | 1,300 | Nov 26 | 50% | Toys | Select toys | |
| Lego | 590 | Nov 26 | Nov 29 | Toys | Select sets |
*Terms, conditions & exclusions may apply.
In Canada, the earliest deals typically start around the beginning of November, but most brands and retailers start their Black Friday sales mid-month. Some even extend through Cyber Monday to the following weekend.
Best Black Friday deals by retailer
Amazon
- Fire Stick 4K – $35 (50% off)
- Fire Stick 4K Max – $49.99 (33% off)
- Oculus Quest 2 – $329.99 after $70 promotional credit
- Fire HD 10 Tablet – $134.99 (33% off)
- Ring Alarm 5-pc Kit (2nd Gen) Security System – $164.99 (39% off)
- PlayStation Plus 12 Month – $46.95 (33% off)
- Amazon Kindle – $69.99 (save $50)
- Ninja Air Fryer – $129.99 (save $60)
- Ray-Ban Sunglasses – $87 (save $82)
Best Buy
You get their “Black Friday Price Now” on their pre-BF items – guaranteeing to refund you the difference if their prices go any lower on the day of.
- WD Easystore 14TB USB 3.0 External Hard Drive – $270 (save $150) – works out to $19.28/TB
- KitchenAid Custom Stand Mixer – 4.5Qt – $299.99 ($200 off)
- Sony WH-CH710N Over-Ear Noise Cancelling Bluetooth Headphones – $99.99 ($150 off) at Best Buy
- Theragun Elite Bluetooth Massage Device – $399.99 ($150 off) at Best Buy
- Theragun PRO Massage Device – $539.99 (32.5% off) at Best Buy (other models are on sale too)
- Google Pixel 6 128GB – $699.99 ($100 off)
- Dell 27″ 1440p 165Hz 1ms Monitor S2721DGF – $399.99 ($400 off)
- Bose QuietComfort 45 Over-Ear Noise Cancelling Headphones – $379.99 ($70 off)
- Amazon Kindle Paperwhite 8GB 6.8″ eReader – $114.99 ($35 off)
- Google Chromecast (3rd Generation) – $29.99 ($10 off)
- Google Nest Wi-Fi Smart Learning Thermostat (3rd Generation) – $249.99 ($80 off)
- Google Nest Doorbell (Wired) Wi-Fi Video Doorbell – $199.99 ($100 off)
Walmart
- Nov 17 to 24 Flyer
- NHL 22, Spiderman Miles Morales, NBA 2K22, SackBoy Save up to $35 off PS4, PS5 and Xbox One games
- FIFA 22 (PS4), Deathloop (PS5), Demon’s Souls (PS5), and Ghost of Tsushima (PS4) $49.96
- 4-pack Rain-X Windshield Washer Fluid $7.77 (65% off)
- Canon PIXMA TS3420 All-in-One Printer $69.98
- Philips Multigroomer Cordless Shaver $34.88 (50% off)
- Nov 25 to 28 Flyer
- Ninja Air Fryer XL – $89.98 ($90 off)
- RCA 50″ 4K Smart TV – $348 ($140 off)
- Snow Joe Electric Snow Blower – $299 ($150 off)
- Call of Duty Vanguard – $59.96 ($30 off)
Canadian Tire
Up to to 70% of a wide range of products including:
- Flyer
- Geeni 720P Indoor Security Cam – $54.99 (25% off)
- MotoMaster 1200A Lithium Jump Starter & Power Bank – $159.99 ($120 off)
- Hoover® ONEPWR Blade Jumpstart Stick Vacuum – $149.99 (50% off)
- MAXIMUM Professional Grade Ratcheting Wrench Set, 24-pc – $99.99 (75% off)
- MotoMaster Multi-Season Floor Mat Set, 2-pc – $9.99 (80% off)
- Mastercraft Corded Oscillating Tool – $29.99 (80% off)
- Filtrete Micro Allergen Filter 3-pk – $29.99 (40% off)
- 3-Ton Hydraulic Garage Jack – $99.99 ($120 off)
- Mastercraft Screwdriver Set with Stand, 69-pc – $19.89 (75% off)
- Cuisinart Precision Master Stand Mixer – $209 (50% off)
Apple
Buy an eligible product and get an Apple Gift Card worth $70 to $280:
Costco
- Get a $350 online voucher when you spend $3,000 or more with code BF350
- Buy 4 Michelin Tires – $130 Off
- Gourmia 7 Quart Air Fryer – $59.99 ($20 off)
- Gen3 Fat Tire Electric Bicycle – $1399.99 ($400 off)
- Jetson Bolt Pro Electric Bike – $339.99 ($80 off)
- Kenmore Elite Ovation 5 Quart Stand Mixer – $329.99 ($100 off)
- Sony 75″ 4K Smart TV – $1,598
Home Depot
Up to 40% off select power tools, equipment and home supplies:
- Dewalt Cordless Leaf Blower – 27% off
- Moen Shower Head – $34.98 (26% off)
- Filtrete Allergen Defense Furnace Filters – $34.98 (30% off)
- Featherlite 6 ft. Step Ladder – $68.94 (40% off)
- Milwaukee Tool Oscillating Multi-Tool – $99 (38% off)
- Milwaukee Tool Cordless Drill/Impact Driver – $177 (34% off)
- Chamberlain Garage Door Opener – $259 (28% off)
- Gorilla Ladders Work Platform – $40.97 (34% off)
IKEA’s “Green Friday”
IKEA is offering additional value and savings on their sustainable used furniture buy-back program. They they sell the items as-is for affordable prices – giving their used furniture a second life and keeping it out of landfills.
- Nov 1 to 14: Sell your used IKEA furniture for 1.5x the sell-back value and get in-store credit.
- Nov 20 to 28: HUVUDROLL vegetable balls are buy one, get one 50% off (in-store only)
- Nov 26 to 29: IKEA Family members get an additional 25% off of circular hub (as-is section) items
- Nov 27 (10am to 4pm): gently used home furnishings and electronics to IKEA and get $25 off of $150 coupon (valid until Dec 4).
Adidas
40% (+10% for logged in “members”) off shoes, bras, hoodies, joggers and more using code BLACKFRIDAY.
Bed Bath and Beyond
- Breville Bambino™ Espresso Machine – $319.99 (20% off)
- Miele® CM 6150 Countertop Coffee Machine – $1,499.99 (31% off)
- Philips Series 7000 Washable Clipper – $40 (38% off)
Samsung
Get Google Play Credits when you purchase a:
- Galaxy Z Fold 3 or Galaxy Z Flip 3 ($200 credits)
- Galaxy Tab S7 FE ($100 credits)
- Galaxy Watch4 or Watch 4 Classic ($50 credits)
- Galaxy Z Flip 3: $1,259.99 (save $130 between November 16th and December 2th)
- + Get a $150 promotional credit + a credit for the trade-in value of your eligible smartphone
Tablets
- Galaxy Tab S7+: $919.99 (save $450 between November 24th and December 2nd)
- Galaxy Tab S7 FE: $669.99 (save $240 between November 10th and December 2nd)
Laptops
- Galaxy Book Go: $469.99 (save $170 between November 24th and December 9th)
- Galaxy Book Pro 360: $1,599.99 (save $400 between November 10th and December 2nd)
Smartwatch
- Galaxy Watch 4: $329.99 (save $80 between November 16th and December 9th)
- + Get a $100 promotional credit + a credit for the trade-in value of your eligible smartwatch
Shopper’s Drug Mart
Bonus Redemption Event (Nov. 26 to Dec. 1)
- 70,000 points = $70 plus a $30 bonus points offer for $100
- 130,000 points = $130 plus a $70 bonus points offer for $200
- 250,000 points = $250 plus a $150 bonus points offer for a $400
Lululemon
Get up to 30% off their “we made too much” sale on leggings, joggers, hoodies and more – including the Wunder Under leggings that Lulu was originally known for – in a wide variety of colour options.
Most popular products on Black Friday in Canada
The following are the most searched-for products in Canada based on search engine data, sorted by popularity:
| Product | Popularity |
|---|---|
| Nintendo Switch | 3,600 |
| iPad | 2,900 |
| Laptops | 2,900 |
| Airpods | 2,400 |
| Apple Watch | 2,400 |
| TVs | 2,400 |
| Blundstones | 1,600 |
| Phones | 1,300 |
| PS5 | 1,000 |
| Gaming Chair | 880 |
Electronics (TVs, Laptops & Tablets)
TVs
- Sony 75″ 4K Smart TV – $1,598 at Costco
- RCA 50″ 4K Smart TV – $348 ($140 off) at Walmart
- Hisense 55″ Roku 4K Smart TV – $648 ($50 off) at Walmart
- LG 60″ 4K Smart TV – $699 ($300 off) at Leon’s
- Fire Stick 4K – $35 (50% off) at Amazon
- Fire Stick 4K Max – $49.99 (33% off) at Amazon
- Google Chromecast (3rd Generation) – $29.99 ($10 off) at Best Buy
Laptops
- Galaxy Book Go – $469.99 at Samsung (save $170 between November 24th and December 9th)
- Galaxy Book Pro 360 – $1,599.99 at Samsung (save $400 between November 10th and December 2nd)
- ThinkPad X1 Carbon Gen 9 Intel (14″) – $1,826.55 (55% off) at Lenovo
- Lenovo IdeaPad 3i 82H801GGUS 15.6 Laptop – $339.99 ($180 off) at Microsoft
- Lenovo IdeaPad Duet Chromebook – $199.99 (save $150) at Staples
Tablets
- Fire HD 10 Tablet – $134.99 (33% off) at Amazon
- Galaxy Tab S7+ – $919.99 (save $450 between November 24th and December 2nd)
- Galaxy Tab S7 FE – $669.99 (save $240 between November 10th and December 2nd)
- Lenovo 10e Chromebook Tablet – $129 (69% off)
Computers and accessories
- Dell 34 Curved Gaming Monitor – S3422DWG – $549.99 (save $305.92) at Dell
- Dell 27″ 1440p 165Hz 1ms Monitor S2721DGF – $399.99 ($400 off) at Dell
- Logitech MX Ergo Wireless Trackball Mouse – $99.99 (20% off) at Amazon
- Logitech MX Master 3 – $109.99 ($20 off) at Logitech with free Travel Case ($29 value)
Gaming
- Oculus Quest 2 – $329.99 after $70 promotional credit
- Oculus Quest 2 games – Up to 40% off
- PlayStation Plus 12 Month – $46.95 (33% off) at Amazon
- Call of Duty Vanguard – $59.96 ($30 off) at Walmart
Nintendo Switch
Buy a Nintendo Switch at regular price and get a copy of Mario Kart 8 Deluxe and 3 months of Nintendo Switch Online at no additional cost – $379.99
Nintendo games
Get the following games for $54.99 ($25 off) at all Nintendo retailers including Walmart, Amazon and Best Buy:
- The Legend of Zelda: Breath of the Wild
- New Super Mario Bros. U Deluxe
- Splatoon 2
- Super Mario Maker 2
- Paper Mario: The Origami King
- Kirby Star Allies
- The Legend of Zelda: Link’s Awakening
- Bravely Default II
- Mario Kart Live: Home Circuit – $89.95 ($40 off) at Amazon
- Ring Fit Adventure – $69.96 ($30 off)
Digital deals will hit the eShop on Nintendo Switch
Smartwatches
- Galaxy Watch 4: $329.99 (save $80 between November 16th and December 9th)
- + Get a $100 promotional credit + a credit for the trade-in value of your eligible smartwatch
- Fitbit Versa 2 Smartwatch – $149.95 (35% off)
- Fitbit Versa 3 Smartwatch – $199.95 (33% off)
Phones and phone plans
iPhone
- Certified Pre-Owned phones (eg. Samsung Galaxy S10+) with Tab Mid and Tab Plus – $1/month for 24mo at Koodo
- iPhone 13 128GB (Bell) – $0 down and $47.30/month on SmartPay; $100 gift card
- iPhone 12 mini 128GB (Fido; save $468) – $0 down and $17.92/month on financing; $200 gift card
- iPhone 12 64GB (Rogers) – $0 down and $40.84/month on financing and Infinite Plan; $200 gift card
- 12GB, ultd Canada-wide T&T – $50/mo x 9mo, $40/mo x 15mo = $1050 – moving from Rogers to Fido an extra $5 off per month
- iPhone 12 128GB (Koodo) – $0 down, $33.33/mo, $100 gift card or credit for old phone + $200 Best Buy gift card at Best Buy
- iPhone 12 Mini $0 down, $15/mo + Fido 10GB Plan $50/mo and get a $200 Walmart Gift Card at Walmart
Android
- Certified Pre-Owned phones (eg. iPhone XR) with Tab Mid and Tab Plus – $1/month for 24mo at Koodo
- Google Pixel 6 128GB – $699.99 ($100 off) at Best Buy
- Samsung Galaxy S20 FE 5G – $0 down and $15/month on SmartPay; $300 gift card (save $840) at Bell
- Samsung Galaxy S20 FE 5G – $0 down and $15/month on SmartPay; $150 gift card (save $840) at Virgin
- Motorola One 5G Ace – $359.99 ($50 off) at Costco
- Motorola Moto G Play – $159.99 ($40 off) at Costco
Phone plans
- 12GB, ultd Canada-wide T&T – $50/mo x 9mo, $40/mo x 15mo = $1050 at Fido/Virgin
- $35/mo additional lines
- Waived activation & SIM card fees
- 12GB, ultd Canada-wide T&T – $40/mo x 24 months = $960 at Koodo
- $35/mo additional lines
- Waived activation & SIM card fees
Walmart, TheMobileShop and Best Buy offer $50 gift card
Kitchen
- KitchenAid Custom Stand Mixer – 4.5Qt – $299.99 ($200 off) at Best Buy
- Kenmore Elite Ovation 5 Quart Stand Mixer – $329.99 ($100 off) at Costco
- Cuisinart Precision Master Stand Mixer – $209 (50% off) at Canadian Tire
- Gourmia 7QT Air Fryer – $59.99 ($20 off) at Costco
- Instant Pot Nova 8QT 7-in-1 Pressure Cooker – $69.88 (save $100.10)
- Breville Bambino™ Espresso Machine – $319.99 (20% off) at Bed Bath & Beyond
- Miele® CM 6150 Countertop Coffee Machine – $1,499.99 (31% off) at Bed Bath & Beyond
Fashion
- Ravus Vent Mid Cut Waterproof Boots – $38.99 (70% off) from Mark’s
- Bench clothing – 70% off at Mark’s
- CirrusLite Down Jacket – $49.99 ($70 off) from Eddie Bauer
- Boundary Pass Down Parka – $99 ($200 off with code PARKA99) from Eddie Bauer
Headphones and audio
- Sony WH-CH710N Over-Ear Noise Cancelling Bluetooth Headphones – $99.99 ($150 off) at Best Buy
- Bose QuietComfort 45 Over-Ear Noise Cancelling Headphones – $379.99 ($70 off) at Best Buy
- HyperX Cloud II Gaming Headset for PC & PS4, Gunmetal Grey – $84.99 (save $55) at Staples – all time low
Toys and games
LEGO
- LEGO Star Wars 66674 Skywalker Adventures Pack 3 in 1 – $69.86 (33% off) at Walmart
- LEGO Friends 66673 Animal Gift Set – $44.97 (33% off) at Walmart
- LEGO Ideas International Space Station 21321 – $69.99 ($30 off) at Amazon
- LEGO Star Wars: A New Hope Mos Eisley Cantina 75290 – $337.49 (25% off) at Amazon
Home improvement
- Snow Joe Electric Snow Blower – $299 ($150 off) at Walmart
- MAXIMUM Professional Grade Ratcheting Wrench Set, 24-pc – $99.99 (75% off) at Canadian Tire
- Mastercraft Corded Oscillating Tool – $29.99 (80% off) at Canadian Tire
- Featherlite 6 ft. Step Ladder – $68.94 (40% off) at Home Depot
- Milwaukee Tool Cordless Drill/Impact Driver – $177 (34% off) at Home Depot
Sports and outdoors
- Gen3 Fat Tire Electric Bicycle – $1399.99 ($400 off) at Costco
- Jetson Bolt Pro Electric Bike – $339.99 ($80 off) at Costco
Black Friday shopping guide
Shop early due to product shortages
Shopping early is recommended this year by a number of sources due to ongoing global supply chain issues and shortages caused by the pandemic and the bullwhip effect. If there is a specific product, brand or size you plan on gifting, it may not be available to arrive before Christmas if you wait too long to buy it.
To help relieve this pressure, a number of companies are offering early Black Friday deals this year, which lets you get a head start on your Christmas shopping.
It is hard to say which brands and retailers will run into shortages due to the complexity of the supply chain issues, but it is more likely in a category that has:
- Experienced increased demand due to recent trends,
- Ships from overseas (eg. China), or
- Includes a computer chip
such as electronics, furniture, books, bikes, video games, toys, clothing, appliances and board games. The supply of artificial Christmas trees, decorations and ornaments is expected to be 20 to 25% lower and the ongoing chip shortage means everything from gaming consoles, laptops to smart TVs will be in shorter supply.
However, products with high demand and limited supplies (eg. Nintendo Switch, PS5, Xbox Series X/S) are the ones where substantial deals are much less likely. We recommend buying them early if you have any concerns about their future availability. If they are discounted at all, look at that as an added bonus.
On the other hand, most products that are being promoted by retailers in Black Friday ads are either in ample enough supply or are in lower demand by consumers, so you can afford to take a wait-and-see approach and see if a better deal comes along.
How to find the best deals on Black Friday?
The early deals typically feature different items than the sales offered on the day of and are generally discounted to a lesser extent. Discounts are typically better as the day approaches:
| Retailer | Early Discount | BF Discount |
|---|---|---|
| Vessi | 30% sitewide | 30% + $25 GC per $110 spent |
| Aosom | 12% sitewide | 15% sitewide |
| Adidas | 40% sitewide | 40% + 10% logged in “members” |
Planning, discipline and speed will help you get the most out of the sales:
Know what you’re looking for to minimize impulse purchases
It is really easy to get caught up in the excitement and overspend. Figure out ahead of time how much you can realistically afford to spend and what your budget is. Then decide what specific products (eg. Fitbit Versa 3) or types of products (eg. video game for PS5) you’re looking to buy for you and/or gifts for others. If the purchase isn’t required for the holidays, consider waiting for Boxing Day sales.
Rank these items in order of importance so you can prioritize shopping because you’re certainly not the only person looking at them and supplies may be limited as outlined earlier.
Check ratings and read reviews (including those here on Cansumer) beforehand to find the options available in Canada that best fit your use case and budget. A poor quality product at a super cheap price is still a bad deal.
Know what a good price is to avoid ‘fake’ deals
Higher demand for consumer goods, supply chain issues and inflation have all lead to higher prices, but that doesn’t mean you can’t ensure you aren’t overpaying or getting a price that is artificially inflated. The following services will give you an idea of the historical prices of a product, including the recent highs and lows and can notify you if the price drops:
- StockTrack.ca for Walmart, Canadian Tire, BestBuy, Staples, The Source, Home Depot, and more
- CamelCamelCamel Canada for Amazon products
- PC Part Picker for PC parts and accessories
- IsThereAnyDeal for PC games
Price comparisons can still be challenging as many of the best deals are for models that are either exclusive to the retailer or to the sale.
Add start dates to your calendar
Use the dates in the table above to mark the start of the sales at your favourite retailers on your calendar.
Subscribe to retailers to get in early
Many retailers will give you the option of signing up for email notifications about their Black Friday sales. Some even give email subscribers access to the deals a day or two early or an additional discount in return for signing up to their email list.
For example:
- Mejuri gives their email subscribers access to their sale 2 days before anyone else
- Samsung Canada will give you a $25 e-voucher for signing up
Buy at retailers that guarantee prices
Best Buy is offering a price guarantee on their sale items so if their prices go any lower during their Black Friday sale, you can submit a price matching request and they’ll refund the difference.
Get notifications when a product is back in stock
The shift from in-person to online shopping means you no longer have to deal with as many crowds and lineups, but instead you may have to compete with bots buying up PS5s, graphics cards, sneakers and other products – basically anything with a limited supply that is in high demand – which unfortunately describes many of the best/doorbuster deals on Black Friday. And unlike shopping in-person, adding a product to your shopping cart
While not illegal, bots make it difficult for ordinary consumers to access good deals in a fair way. If a product you want is “out of stock” or “currently unavailable”, you may have to get a bot of your own to keep an eye on the product page.
The following services can track changes on product pages and send you a notification if the price changes or it is back in stock. They are particularly useful for online stores that aren’t monitored by a dedicated price tracker:
- Distill Web Monitor for monitoring any component of a web page including price or availability and get a notification when the price changes or it is back in stock
- Visualping for monitoring website pages and getting alerts when the content changes
Are Black Friday deals worth it?
While there are always a few standout deals, most offers aren’t particularly noteworthy and are similar to those offered at other times of the year such as Amazon Prime Day, Labour Day and Boxing Day as retailers often reuse and recycle the same deals year after year. For example, Walmart Canada states that around 10% of their 1,000 deals listed are the lowest prices of the year.
Some retailers seem to simply publish their regular sales flyer, title it “Black Friday” and call it a day. However, the timing relative to the holiday season makes it a good opportunity to buy gifts.
Items needed for Christmas preparations and gifts such as toys, luxury goods, bedding and winter clothing are always in higher demand around Black Friday, so retailers typically hold off on sales until last 2 weeks before Christmas as well as Boxing Day and into the new year.
‘Fake’ deals with inflated regular prices
There is evidence that some retailers artificially inflate their “regular” prices before sales start. In the US in 2012, Market Track tracked an 8% increase in prices beforehand for 366 of the 1,743 products they monitored and in 2013 360pi found that average prices across 8,000 products did not change significantly on Black Friday, and in many cases actually increased in the days leading up to it.
This makes the steeper discounts look better in percentage terms than they actually are to create a false sense of urgency and encourage impulse purchase decisions. This works very well as illustrated by a classic example of this practice:
In a 2012 presentation, Mr. Johnson, then still JC Penney’s CEO, said the company was selling fewer than one out of every 500 items at full price. Customers were receiving an average discount of 60%, up from 38% a decade earlier. The twist is they weren’t saving more. In fact, the average price paid by customers stayed about the same over that period. What changed was the initial price, which increased by 33%.
The Dirty Secret of Black Friday ‘Discounts’, WSJ
This practice is legal in Canada as long as the product is up for sale for a “substantial period of time” at that price or higher, but corporations can be fined up to $10,000,000 for a first time infraction. The ordinary selling price (or “regular” price) can refer to either the retailer’s regular price or the regular price offered by other retailers in the market and is determined by using one of two tests:
- Volume test: A substantial volume of the product was sold at that price or a higher price, within a reasonable period of time, or
- Time test: The product was offered for sale, in good faith, for a substantial period of time at that price or a higher price.
As a consumer, the best approach is to focus on how good the final sale price is and try not to be distracted by implied savings and large percentage discounts.
Black Friday in Canada vs US
The deals in Canada are generally considered not as good as those offered in the US. Deals in the US are often better with bigger price cuts than in Canada – even at the same retailer.
The strength of the Canadian dollar to the American dollar has played a large part in the how good the deals are in Canada. From 2007 to 2014, the dollar was at parity, giving shoppers near the US-Canada border greater purchasing power and major Canadian retailers had to offer their own deals to discourage them from traveling over the border to shop.
In years past, “doorbuster” or “door crasher” deals in the US have created large crowds as well as scuffles and altercations leading to a number of injuries and deaths over the years. While Canada has had its long lineups and crowds, the event usually goes much more smoothly. This could be due to Canadians living up to their reputation of being orderly and polite, or it could be that our deals are simply not that good.
The crowds and lineups may be a thing of the past as shopping shifts from in-person to online, with:
- online sales doubling in Canada between 2013 and 2019 from $136B to $305B
- many brick-and-mortar retailers in Canada closing or filing for bankruptcy
- these trends being accelerated by the pandemic: retail e-commerce sales more than doubled from February to May 2020, to a record of almost $4 billion.
Black Friday vs Cyber Monday
Black Friday and Cyber Monday are two of the biggest sale events of the year in Canada.
In the past, Black Friday was predominantly held in-store, and Cyber Monday was centered around online sales. Now Black Friday deals are both in-store and online, whereas Cyber Monday sales are usually just online.
With the extension of some early Black Friday deals all the way back to beginning of November and some Cyber Monday deals turning into Cyber Weeks or longer, the events have functionally merged together into one long pre-holiday season sale with new deals and announcements throughout.
In general, deals on Cyber Monday are a little bit better than pre-Black Friday, but waiting that long might mean you miss out if the product sells out. If you see a deal on a product you want or need for a gift that is within your budget and can handle missing out on saving a few more dollars, then it is time to checkout and be done with shopping.
What is the history of Black Friday?
The phrase “Black Friday” was originally used to mark the gold panic in 1869 when decreasing gold prices caused a US stock market crash (and as an aside, is an interesting read).
The day after Thanksgiving has long been considered the unofficial start of the Christmas shopping season in the US since at least 1939, when President Franklin D. Roosevelt issued a Presidential Proclamation to move Thanksgiving from its original date of the last Thursday in November, to the second-to-last Thursday to lengthen the Christmas shopping season and assist the economic recovery from the Great Depression.
The term “Black Friday” was first used to describe the Christmas shopping rush in Philadelphia in 1961 when it was used by police to describe the crowding, congestion and commotion created by the heavy vehicle and pedestrian traffic the city experienced the day after Thanksgiving.
The term “black” is commonly used to describe days when major calamities have occurred – typically in the stock markets – such as “Black Monday” in 1987 when the Dow Jones Industrial Average lost almost 22% in one day or “Black Wednesday” in 1992 when the UK’s pound sterling crashed.
As the term continued to grow in popularity, there were attempts in the early 1980s to distance it from the negative connotation of disaster and misfortune by suggesting that the colour black instead had to do with retailers getting “back into the black” (becoming profitable) thanks to the Christmas shopping season.
The deep discounts have been known to produce a great sense of urgency and scarcity leading to long line ups and scuffles over products – particularly in the US.
Since as early as 2001, Canadian consumers have traveled to the US for Black Friday deals. Black Friday and Cyber Monday came to Canada in 2008 as Canadian retailers had to start offering similar deals in order to compete with the US and discourage shoppers from leaving the country.
Black Friday statistics in Canada
How popular is Black Friday?
According to Moneris, in 2020, Black Friday overtook the Friday before Christmas as the day with the most retail sales and is more popular than Boxing Day.
- 37% of Canadians bought at least one Black Friday promotion in November 2019, up from 34% in 2018. (Dig360)
- 19% of Canadians, bought on Friday November 29th, up from 17% in 2018. (Dig360)
- Participation has been fairly consistent since 2013. (Dig360)
- 43% of Canadian shoppers plan to buy on Black Friday vs 35% on Cyber Monday and 34% on Boxing Day (RCC)
- Canadians plan to spend $792 in 2021 holiday shopping season, up from $693 in 2020. (RCC)
Black Friday vs Cyber Monday, Boxing Day & Amazon Prime Day
It is one of the most popular shopping days of the year in Canada, and interest has been increasing year over year based on search data, whereas interest in Cyber Monday has continued fade:
Search data
For consumers in Canada, it is by far the most interest-generating sales event of the year with a 64% share of the total average monthly search volume of the 4 biggest events. It is about 6x more searched for than Cyber Monday, 5x more searched for than Amazon Prime Day and 2-3x more searched for than Boxing Day based on 2020 data from 3 search data sources.
| Source | Black Friday | Cyber Monday | Boxing Day | Amazon Prime Day |
|---|---|---|---|---|
| SEMrush | 201,000 | 41,700 | 59,300 | 40,500 |
| Google Trends | 50 | 7 | 25 | 7 |
| Ahrefs | 215,000 | 37,000 | 46,000 | 36,000 |
US estimated ecommerce revenue
| Year | Black Friday | Cyber Monday | Amazon Prime Day (48 hours) |
|---|---|---|---|
| 2021 | $9.5B | $11.3B | $11.2B |
| 2020 | $9B | $10.8B | $10.4B |
| 2019 | $7.4B | $9.4B | $7.16B |
| 2018 | $6.2B | $7.9B | $4.19B |
Over to you
We’re interested to know – do you make a point of shopping on Black Friday? Do you shop more for yourself or for early Christmas gifts? Know of a sale going on that isn’t listed? Let us know by leaving a comment below!
