When is Amazon Prime Day in Canada?


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When is Prime Day in Canada?

The eighth annual Prime Day 2022 was on July 12-13 in both Canada and the US and ran for 48 hours starting at starting at 12 AM midnight pacific time (PDT) or 3 AM eastern (EST). It was announced less than a month before on June 16.

The dates for 2023 have yet to be announced, but will likely be in mid-July.

Held for the first time on July 15, 2015, Amazon’s Prime Day is an annual worldwide two-day sales event exclusively available to Amazon Prime members that takes place in July.

It is the 4th most popular sales day of the year in Canada after Black Friday, Boxing Day, and Cyber Monday.

Taking advantage of the continued success of their original Prime Day, Amazon will hold a second two-day international sales event exclusive to Prime members for the first time in 2022.

The Prime Early Access Sale (informally referred to as Prime Day 2) will be held on October 11 and 12 in Canada – between the original Prime Day and Black Friday.

YearPrime Day DatePrime Early Access Sale Date
2022July 12-13Oct 11-12
2021June 21-22 (cancelled in Canada)
2020October 13-14
2019July 15-16
2018July 16-17
2017July 11
2016July 12
2015July 15

The sale was held as a one-day event from 2015 to 2017 and was extended to a two-day event in 2018 and onwards.

It is typically held in mid-July, but the exception of 2020, due to the COVID-19 pandemic, and 2021, when it was cancelled in Canada due to rising COVID-19 cases.

What deals are available?

The specific products that will be on sale on Prime Day are not announced until after the event starts, and even then they are not all announced at the same time. Amazon drops new deals at regular intervals throughout the 48 hour period. Amazon usually releases a sneak peek before each event.

Prime Day typically offers the lowest prices of the year on Amazon’s own devices including Fire tablets and TVs, Echo smart speakers and Ring doorbells and cameras.

Looking at past years’ deals can give you a good idea of what deals are typically offered:


  • Fire TV Stick – $24.99 (regularly $59.99)
  • Echo Show 10 (3rd Gen) – $244.99 (regularly $329.99)
  • KitchenAid 6 Quart Bowl-Lift Professional Stand Mixer – $419.99 (regularly $729.99)
  • Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones – $199.99 (regularly $399.95)
  • Vitamix 001372 Blender – $309.99 (regularly $509.95)
  • iRobot Roomba 692 Wi-Fi Connected Robot Vacuum – $249.99 (regularly $419.56)
  • Waterpik Aquarius Water Flosser, Black – $59.99 (regularly $99.99)
  • Breville Infuser Espresso Machine – $545.98 (regularly $787)


  • Cancelled in Canada


  • Echo Dot, 3rd Generation – $24.99 (regularly $69.99)
  • Instant Pot Duo Nova 7-in-1 Electric Pressure Cooker, 6-Quart – $89.99 (regularly $129.99)
  • KitchenAid Bowl-Lift Stand Mixer, 6-Quart – $329.99 (regularly $579.99)
  • LifeStraw Personal Water Filter – $18.19 (regularly $25.99)
  • Nintendo Switch Bundle with Pokémon: Let’s Go, Eevee! – $439.99 (regularly $479.98)
  • Bose Frames & SoundLink Color II Bundle – $299.00 (regularly $418.00)
  • Up to 30% off select DeWALT tools
  • Up to 30% off select LEGO building sets


  • Echo Dot – $29.99 (regularly $69.99)
  • Instant Pot Ultra 10-in-1 Electric Pressure Cooker, 6-Quart – $89.99 (regularly $199.99)
  • iRobot Roomba 671 Wi-Fi Vacuum Robot – $299.99 (regularly $479.99)
  • 23andMe DNA Health + Ancestry Personal Genetic Test Kit – $129.00 (regularly $249.00)
  • Oral-B 7000 SmartSeries Rechargeable Power Electric Toothbrush – $119.89 (regularly $172.00)
  • KitchenAid 300-Watt Tilt Head Stand Mixer, 4.5-Quart – $269.99 (regularly $449.99)
  • LifeStraw Personal Water Filter – $12.99 (regularly $25.95)
  • PlayStation 4 Slim 1TB Console with Marvel’s Spider-Man + Horizon Zero Dawn: Complete Edition – $299.99 (regularly $438.94)
  • Xbox One S 1TB All Digital Console + Phantom White Xbox One Controller – $239.99 (regularly $379.92)


  • Instant Pot Duo 7-in-1 Multi-Use Programmable Pressure Cooker, 6 Quart – $78.88 (regularly $126.98)
  • KitchenAid Professional 6-Quart Bowl Lift Stand Mixer with Food Grinder Attachment – $329.99 (regularly $689.98)
  • iRobot 671 Roomba Robot Vacuum – $299.99 (regularly $479.99)
  • Oral-B 7000 SmartSeries Rechargeable Power Electric Toothbrush with 3 Replacement Brush Heads and Travel Case – $119.89 (regularly $179.44)
  • Bose QuietComfort 25 Acoustic Noise Cancelling Headphones – $149.00 (regularly $295.00)
  • Fire TV Stick, Basic Edition – $29.99 (regularly $49.99)
  • Xbox One S 1TB Starter Bundle with Rare Replay – $299.99 (regularly $455.27)


  • Zinus Memory Foam 12″ Green Tea Mattress, Queen – $274.99 (regularly $399.99)
  • Breville Barista Espresso – $480.00 (regularly $612.87)
  • Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker – $99.99 (regularly $179.99)
  • KitchenAid Professional 6-Quart Bowl-Lift Stand Mixer – $299.99 (regularly $499.99)
  • Oral-B 1000 CrossAction Power Toothbrush – $41.50 (regularly $74.99)
  • GoPro HERO Session Video Camera Bundle with Handler, Memory Card and Head Strap – $199.99 (regularly $290.96)
  • Seagate 4TB BarraCuda Pro Hard Drive – $169.99 (regularly $245.81)
  • Sennheiser HD 598 SR Open-Back Headphones – $109.00 (regularly $299.95)
  • DeWALT DCF887D2 20V MAX XR Li-Ion Brushless 3-Speed Impact Driver Kit – $149.99 (regularly $229.99)
  • Acer 24.5″ 1080p Monitor with AMD FreeSync – $169.99 (regularly $229.99)
  • Ring Wi-Fi Enabled Video Doorbell – $168.99 (regularly $244.08)
  • Xbox One S 500GB Console Bundle with Extra Wireless Controller + Kinect Sensor + Chatpad + Play & Charge Kit + Kinect Adapter + 3 Games – $329.99 (regularly $620.45)


  • Instant Pot 7-in-1 Programmable Pressure Cooker – $94.99 (regularly $234.95)
  • Breville Barista Espresso – $479.99 (regularly $799.99)
  • Xbox One 500GB Name Your Game Bundle with Halo 5: Guardians Limited Edition, Fallout 4, Tom Clancy’s The Division and Xbox One Wireless Controller – $349.99 (regularly $719.95)
  • Seagate Backup Plus 6TB Desktop External Hard Drive – $179.99 (regularly $283.09)
  • Philips Sonicare DiamondClean Rechargeable Sonic Toothbrush – $147.99 (regularly $214.72)
  • 35% off AmazonBasics products


  • 50% off all Huggies diapers
  • PlayStation 4 Batman: Arkham Knight Bundle for $449.99
  • Kindle e-reader for $49.00

What is Amazon Prime?

Amazon Prime is a subscription service from Amazon that gives members access to two-day free shipping on any order size on million of items, plus exclusive shopping discounts, entertainment services including Prime Video, Prime Music, Prime Gaming, and more.

How to access the sale?

If you want to access the deals, you have to be a Prime member. Here are the options:

Used the free trial in the past? You can start a new free trial again as long as you haven’t been an Amazon Prime member at any time within the last 12 months. This can be done every 12 months. This does not apply to Prime Student.

Amazon Prime Day history

YearItems sold worldwideCountriesNumber of DealsBest selling items worldwide
201534.4 million924,000 Instant Pot 7-in-1 programmable pressure cookers
Huggies Diapers
Instant Pot Programmable Pressure Cooker
Linke Apple MFI Lightning USB Cable
Sennheiser RS170 digital Wireless Headphones with Dynamic Bass and Surround Sound
Breaking Bad Complete Series Limited Edition Barrel
Crucial Solid State Drive
Phillips Bodygroom Pro with 3D Pivoting Head shaver
Jackery Mini Premium Ultra-Compact Aluminum Portable Charger
Flashpoint – The Complete Series
2016100,000+215,000 Instant Pot 7-in-1 multi-functional pressure cookers
Fire TV Stick
Sennheiser HD 598 Special-Edition Over-Ear Headphones
UK: Oral-B Pro 6000 CrossAction Electric Toothbrush with Bluetooth Connectivity and Smart Series
Spain: SanDisk USB Memory Stick
Japan: Calbee Breakfast Cereal 800 Grams
Italy: Lexar Jumpdrive
Germany and Austria: Tefal Jamie Oliver Frying Pan
France and Belgium: Sun Tablettes Dish Detergent
201713100’s of thousandsEcho Dot
Canada: Instant Pot Duo 7-in-1 Multi-Use Programmable Pressure Cooker, 8 Qt; AmazonBasics AA Rechargeable Batteries (8-Pack)
US: Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker; 23andMe DNA Tests for Health + Ancestry
UK: TP-Link Wi-Fi Smart Plug, works with Alexa; Sony Playstation 4
2018100 million+171 million+Fire TV Stick
300,000 Instant Pot 6 Qt 7-in-1 multi use pressure cookers
2019175 million+181 millionEcho Dot
iRobot Roomba 690 Robot Vacuum
MyQ Smart Garage Door Opener Chamberlain MYQ-G0301
Canada: PlayStation 4 Slim with Spiderman and Horizon Zero Dawn, LifeStraw Personal Water Filter, and 23andMe Health + Ancestry kits
US: LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits
UK: Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and Shark Vacuum Cleaner
2020$3.5 billion (3rd party)20Canada: LifeStraw Personal Water Filter, Govee LED Light Strip compatible with Alexa, All Natural Advice Anti-Aging Vitamin C Serum, Instant Pot Duo Nova, and Donut Shop Variety Box Keurig K-Cup Pods.
US: iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, Goli Apple Cider Vinegar Vitamins, and Kids Against Maturity: Card Game for Kids and Families.
UK: Shark Upright Vacuum Cleaner, Celebrations Chocolate Bulk Box, Halloween Party Bag Fillers, Oral-B Smart 6 6000N CrossAction Electric Toothbrush.
2021250 million+202 million+US: Waterpik Electric Water Flosser, Orgain Organic Plant Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker
UK: Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, CeraVe SA Smoothing Cleanser, Jack Daniel’s Gentleman Jack Tennessee Whiskey
2022300 million+20+Premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS and GREENIES.

For more information about Prime Day, visit: amazon.ca/primeday

Over to you

We’re interested to know – do you plan to shop the Prime Day sales? What products are you keeping an eye on right now? Let us know by leaving a comment below!

About the author

Alex Wideman
Alex Wideman is a consumer rights advocate, serial entrepreneur and the editor-in-chief of Cansumer. He has a bachelor's degree in electrical engineering from Queen's University. He is passionate about helping others save time and money and has been creating consumer-focused online resources for over 10 years. More about Cansumer Read more

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